Over the past few weeks, the newsrooms of Good Morning America have been receiving handwritten letters from IUDM asking for coverage for the 2015 marathon. Starting today, the IUDM community will take Twitter and social media by storm to heighten this campaign to reach Good Morning America with the hashtag #IUDMtoGMA.

The following is a how-to guide on how you can get involved with the #IUDMtoGMA campaign, and to help IUDM get to national headlines:

WHAT IS #IUDMtoGMA?
#IUDMtoGMA is a Twitter campaign to obtain national coverage for IUDM 2015 through Good Morning America (GMA).

WHAT SHOULD I TWEET?
– Why IUDM deserves national coverage by GMA
– What IUDM has done for your college experience
– Why you personally love IUDM so much
– Random Riley facts
– Photos of you at the marathon/with Riley kids/with your committee

WHO SHOULD I TWEET TO?
Michael Corn (@michaelcorn)
Senior Executive Producer, GMA

Robin Roberts (@RobinRoberts)
Anchor, GMA

Heather Riley (@heatherrileyABC)
VP, News Communications for GMA

Good Morning America (@GMA)

Amy Robach (@arobach)
Anchor, GMA

George Stephanopoulos (@Gstephanopoulos)
Chief Anchor, GMA

THE MORE YOU TWEET, THE BETTER OF A CHANCE THE HASHTAG WILL HAVE AT GETTING RECOGNIZED!
Retweet others’ tweets, but also make sure you add your own unique content! The more creative, the better!

WHY DOES IT MATTER?
IUDM does a great job of attaining local and regional coverage, but national headlines are ones we have failed to grasp. If Good Morning America catches wind of our story and our mission, fundraising and awareness will skyrocket, ultimately serving more kids than we could ever imagine. Tweeting takes NO MORE than 30 seconds – imagine if YOUR tweet was the one that caught Michael or Robin’s attention.

EXAMPLES:

“@michaelcorn because of IUDM, I’ve met my best friends #IUDMtoGMA”
“@RobinRoberts last year, IUDM raised over $3.2 million for Riley Hospital for Children #IUDMtoGMA”
“*attach a picture of you at the marathon* @HeatherRileyABC *Riley kid’s name* and I are SO excited to dance for 36 hours in ___ days! #IUDMtoGMA”

Here’s to storming social media and the road to national coverage!